Chapter 2 – What is the Importance of Consumer Behavior?
In this chapter, we will understand the nature of consumer behavior and its importance and...
Chapter 4 – Presenting a Marketing Case
Once you analyse a given marketing case, the next question arises about how do you...
Chapter 5 – Marketing Case Examples
To bridge this gap between the academic world and real-life scenarios, I will be sharing...
Chapter 1 – Marketing Channel Strategy an Introduction
Marketing Channel Strategies ensure that multiple channels work together to match customers' preferred way of...
Chapter 6 – Ethical Advertising
Advertising ethics acts as a guiding principle that every marketer should keep in mind while...
Chapter 2 – Role of Marketing Channels
Marketing Channels play a very crucial role. The importance of these channels in getting the...
Chapter 3 – Channel Design Decisions
Channel Design Decisions talks about how the various channels can be used to get the...
Chapter 4 – Channel Management Decisions
In this chapter, I will take you through the essential questions of what happens in...
Chapter 5 – Channel Integration
Marketing channel integration can be defined as the strategies and plans designed by the organization...
Chapter 6 – Digital Marketing Channel
Digital Marketing Channels are the present and future of marketing channels. This chapter explores the...
Chapter 7 – 3Cs of Marketing Channels
In the final chapter, I will talk about the 3C's of marketing channels. The conflict...
Chapter 5 – Advertisement Campaigns: an Explainer
Advertisement examples are a fun way to understand the concepts gleaned off till now and...