Chapter 1 – Introduction to Marketing Communications
Marketing communication is usually the most crucial aspect of a company’s communication with customers. This...
Chapter 2 – Marketing Communication Mix
The eight modes of marketing communication are something one hears very often. What they are...
Chapter 3 – Marketing Communication Strategy
Previously we have seen the various elements involved in marketing communications and how these elements...
Chapter 4 – Managing Digital Communications
While we have seen various avenues of marketing communication, this chapter takes us through the...
Chapter 1 – Introdcution to Marketing Case Studies
Marketing case studies are the verbal representations of any organisation or its specific component based...
Chapter 2 – Approaching a Marketing Case
To approach a marketing case or challenge effectively, it is essential to approach the case...
Chapter 3 – Marketing Case Analysis
A marketing case study analysis do not have a fixed framework or strategy. However, a...
Chapter 2 – 5Cs Analysis Model: Understanding Marketing Environment
If we assume the firm to be a human body, then a 5Cs analysis is...
Chapter 6 – US VAL’s Framework: Segmentation
The US VAL's Framework would help you split the addressable markets into different groups according...
Chapter 7 – Bull’s Eye Framework: Targeting
When it comes to marketing, communicating with customers is one of the essential steps. Now,...
Chapter 8 – Perceptual Mapping: Positioning
Perceptual mapping helps you to understand the perspectives of customers towards a particular brand through...
Chapter 9 – 7Ps of Marketing Mix: Developing Marketing Plan
The 7Ps of marketing mix ensures that your target audience is satisfied and your brand...