Chapter 7 – Bull’s Eye Framework: Targeting
When it comes to marketing, communicating with customers is one of the essential steps. Now,...
Chapter 8 – Perceptual Mapping: Positioning
Perceptual mapping helps you to understand the perspectives of customers towards a particular brand through...
Chapter 9 – 7Ps of Marketing Mix: Developing Marketing Plan
The 7Ps of marketing mix ensures that your target audience is satisfied and your brand...
Chapter 10 – SOSTAC Framework: Developing Marketing Plan
Developed by PR Smith in the 1990s, the SOSTAC framework will help you develop a...
Chapter 11 – Non-marketing frameworks: Way Ahead
As a budding business professional, you have learned the marketing models and frameworks in detail,...
Chapter 1 – Introduction to marketing frameworks and models
A marketing framework, in simple words, can be explained as a visual representation of different...
Chapter 4 – What is Segmentation?
Segmentation is the first step that you need to take when you approach a marketing...
Chapter 3 – Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning is the starting point of the entire marketing exercise that you...
Chapter 2 – Needs, Wants and Demands
With a basic understanding of marketing in place, you are now all set to understand...
Chapter 1 – What is Marketing?
If you have wondered that what is that one exact statement which defines marketing but...