Chapter 9 – What is the B2B Buyer Decision Process? The B2B purchase decision process is similar to the individual consumer’s buyer decision process we... Nik Phirke • May 31, 2023 • 6 min
Chapter 10 – What is the Buyer Decision Process for New Products? There have obviously been countless times in every consumer’s life when they had to try... Nik Phirke • May 31, 2023 • 10 min
Chapter 11 – What is Consumer Behavior Across International Borders? Globalization is not a new concept. It is old news now that an event in... Nik Phirke • May 31, 2023 • 13 min
Chapter 12 – What are the Changes in Consumer Behavior Due to the Pandemic? The only constant thing in life is change itself. Staying true to this famous saying,... Nik Phirke • May 31, 2023 • 10 min
Chapter 13 – Swiggy: A Consumer Behavior Case Study We have already studied the theory of consumer behavior. You can find the full list... Nik Phirke • May 31, 2023 • 10 min
Chapter 7 – What are the Types of Buying Decision Behavior? Till now, we have studied the different types of factors affecting consumer behavior. For each... Nik Phirke • May 21, 2023 • 12 min
Chapter 8 – What is the B2C Buyer Decision Process? As consumers, we don’t randomly buy products and services. We use a specific buyer decision... Nik Phirke • May 21, 2023 • 11 min
Chapter 3 – What are the Cultural Factors Affecting Consumer Behavior? It is in a brand’s best interest to try and prevent legal implications that arise... Nik Phirke • Feb 11, 2023 • 8 min
Chapter 4 – What are the Social Factors Affecting Consumer Behavior? Social factors affecting consumer behavior have to be kept in mind while marketing because society... Nik Phirke • Feb 11, 2023 • 11 min
Chapter 5 – What are the Personal Factors Affecting Consumer Behavior? When marketers study their target markets, they make sure to understand that each consumer has... Nik Phirke • Feb 11, 2023 • 12 min
Chapter 6 – What are the Psychological Influences on Consumer Behavior? It is a well-known fact that marketers use psychology to influence consumer behavior through advertisements,... Nik Phirke • Feb 11, 2023 • 9 min
Chapter 1 – What is Consumer Behavior in Marketing? In this article, we begin our journey of understanding consumer behavior in marketing, the importance... Nik Phirke • Jan 20, 2023 • 10 min