Chapter 9 – What is the B2B Buyer Decision Process?
The B2B purchase decision process is similar to the individual consumer’s buyer decision process we...
Chapter 10 – What is the Buyer Decision Process for New Products?
There have obviously been countless times in every consumer’s life when they had to try...
Chapter 11 – What is Consumer Behavior Across International Borders?
Globalization is not a new concept. It is old news now that an event in...
Chapter 12 – What are the Changes in Consumer Behavior Due to the Pandemic?
The only constant thing in life is change itself. Staying true to this famous saying,...
Chapter 13 – Swiggy: A Consumer Behavior Case Study
We have already studied the theory of consumer behavior. You can find the full list...
Chapter 7 – What are the Types of Buying Decision Behavior?
Till now, we have studied the different types of factors affecting consumer behavior. For each...
Chapter 8 – What is the B2C Buyer Decision Process?
As consumers, we don’t randomly buy products and services. We use a specific buyer decision...
Chapter 3 – What are the Cultural Factors Affecting Consumer Behavior?
It is in a brand’s best interest to try and prevent legal implications that arise...
Chapter 4 – What are the Social Factors Affecting Consumer Behavior?
Social factors affecting consumer behavior have to be kept in mind while marketing because society...
Chapter 5 – What are the Personal Factors Affecting Consumer Behavior?
When marketers study their target markets, they make sure to understand that each consumer has...
Chapter 6 – What are the Psychological Influences on Consumer Behavior?
It is a well-known fact that marketers use psychology to influence consumer behavior through advertisements,...
Chapter 1 – What is Consumer Behavior in Marketing?
In this article, we begin our journey of understanding consumer behavior in marketing, the importance...