How to Analyse Marketing Case Studies
A case is a verbal representation of any organisation or a specific component that revolves around an issue. The basic idea is to make the appropriate judgments, and defend your suggestions.
A case is a verbal representation of any organisation or a specific component that revolves around an issue. The basic idea is to make the appropriate judgments, and defend your suggestions.
Marketing case studies are the verbal representations of any organisation or its specific component based on real-life scenarios, sometimes with a bit of disguise of identities of persons, corporations, and physical areas.
To approach a marketing case or challenge effectively, it is essential to approach the case study correctly and with a neutral perspective. While there is no “one size fits approach” for solving a case study, let us look at some tips that will help approach any marketing case in an organised manner.
A marketing case study analysis do not have a fixed framework or strategy. However, a structured approach will always help you systematically analyse any marketing case study. Let us look at a 5-step structure for marketing case study analysis.
To bridge this gap between the academic world and real-life scenarios, I will be sharing some marketing case examples with you. These marketing case examples will help you understand how to respond to any case study.
Once you analyse a given marketing case, the next question arises about how do you present a marketing case study effectively. Let us now see how you can present your analysis and findings in four simple steps.