Marketing Frameworks
Marketing frameworks and models will help you develop a strong and comprehensive marketing strategy for any product, including sales, promotions, communication, and brand management.
Marketing frameworks and models will help you develop a strong and comprehensive marketing strategy for any product, including sales, promotions, communication, and brand management.
A marketing framework, in simple words, can be explained as a visual representation of different components of marketing plans and strategies. It will help you understand how customers perceive any particular brand, interact and engage with the brand, and buy from that specific brand.
If we assume the firm to be a human body, then a 5Cs analysis is a complete body checkup which one should do regularly to keep the body healthy, i.e., to keep the firm growing.
The BCG growth-share matrix model will help you understand how companies or organisations strategise their different businesses. It can help you analyse which brands a particular organisation should invest in and which brands can be divested.
PESTEL analysis acronym stands for Political, economic, social, technological, environmental, legal. PESTEL analysis covers all these macroeconomic factors in detail.
SWOT Analysis is a useful technique for assessing a business based on four key aspects; Strengths, Weaknesses, Opportunities, and Threats. It ideally utilizes the company’s strengths, mitigates weaknesses, minimizes threats, and leverages its opportunities.
The US VAL’s Framework would help you split the addressable markets into different groups according to the psychometric behaviour of customers. This framework explains how each customer would behave differently in terms of Values, Attitudes, and Lifestyles often termed together as VAL.
Perceptual mapping helps you to understand the perspectives of customers towards a particular brand through a diagrammatic approach. The main goal of perceptual mapping in marketing is to represent the position of a product graphically in comparision to its competitors in the market.
When it comes to marketing, communicating with customers is one of the essential steps. Now, you must be having a question how do we communicate with our customers effectively? To answer this question, let us focus on Bull’s Eye Framework in this section. Communicating with customers and understanding their requirements is often termed targeting. Understanding […]
The 7Ps of marketing mix ensures that your target audience is satisfied and your brand is appreciated. Implementing this will help you develop a holistic and strategic marketing plan for standing out from the competitors.
Developed by PR Smith in the 1990s, the SOSTAC framework will help you develop a digital marketing plan. This framework will also aid you in tracking your progress. It will be a useful tool for you to analyse and predict whether the desired marketing goals can be achieved or not.
As a budding business professional, you have learned the marketing models and frameworks in detail, which is a prerequisite to excel in the field of marketing. Now, I urge you to explore something that is not given much importance from a marketing point of view but is significant nevertheless. I am talking about the non-marketing […]